What do SEO, AEO and GEO mean for a service business?
We explain search-engine optimisation, answer-engine optimisation and generative-engine optimisation plainly, then state the actual work rather than sell acronyms. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
Can you guarantee that Google or an AI assistant will recommend us?
Say no; distinguish improvements under the team’s control from search-engine selection and user outcomes. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
Do AI search features require a separate website or special AI files?
We use the cited Google guidance for its own features only; assess other platforms separately rather than claim one universal rule. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
Should we improve existing service pages or publish new articles first?
We prioritise the demonstrated buyer/content gap and available evidence rather than a fixed publishing quota. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
How will you measure ordinary search traffic and AI visibility separately?
We agree authorised sources and report their actual limits; label a dated prompt sample as anecdotal, not universal share of voice. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
Can local visibility work help if we do not have a public office?
We use confirmed operating facts only and assess any profile separately; do not infer a Leeds base or eligibility. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
What access and evidence would you need from us?
We list scoped website/search access and approved expertise or proof; do not request passwords through a public form. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
What affects cost and how long before useful changes or results appear?
We separate scoped implementation milestones from uncertain indexing/ranking outcomes and project-specific recurring work. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.
Is ongoing article writing or a full website rebuild included?
We define the agreed content and technical deliverables; articles, rebuilds and later publication require explicit scope. The audit keeps search & ai visibility bespoke and bounded: what is verified can be scoped, and what is uncertain stays outside the proposal until it is checked.