Websites & landing pages

Give your visitors
a clear next step.

For owner-led businesses that rely on enquiries, the website is one part of the journey. We start by checking the offer, the contact step and the handoff before recommending a new site, a focused landing page or a smaller repair.

Bespoke work, subject to fit and agreed scope. A full rebuild is not the default.

From visit to enquiryIllustrative journey

Your offer.
A clear next step.

What you do, who it helps and why someone should get in touch.

Ask about your service
A useful page is the start of the route, not the end.
Enquiry receivedUseful details, clearly captured.
Next step ownedA person knows what to do.
Start with the right problem

Do you need a new site,
or a better way through it?

The page

If the offer, navigation or contact action is unclear, consider a focused improvement before replacing the site.

The handoff

If useful enquiries arrive but stall afterwards, review responsibility, response and follow-up. A new design is not a substitute for that work.

If the audience, source or enquiry history is unknown, establish those first. Do not treat a quiet inbox as proof that the website is the cause.

Your project, scoped properly

Build what the enquiry journey needs.

The proposal selects the work the diagnosis supports. These are possible components, not a fixed package:

  1. 01

    A clear page plan

    Agree the audience, service information, genuine proof available and primary enquiry action.

  2. 02

    A new site, landing page or focused repair

    Scope the pages, copy, layout and mobile interactions needed for the chosen route.

  3. 03

    A defined contact journey

    Specify form fields, confirmation and failure messages, an alternative contact route and the destination for enquiries.

  4. 04

    Agreed search foundations

    Define the page titles, descriptions, internal links and technical discovery checks included in the build. Ongoing search work is separate.

  5. 05

    Testing and handover

    Agree the devices and interactions to check, authorised test enquiries, acceptance criteria, editing access and operating notes.

A smaller, useful scope

One offer, one clear next step

Hypothetical illustration — not a client project or a result claim.

A training provider wants enquiries about one workshop. A possible scope is a focused page explaining who it suits, what is covered and how to ask about availability. The enquiry route records the workshop of interest and sends it to an agreed owner. A broader site replacement or automated follow-up would need its own justification and scope.

What makes this a fit?

This may fit a consultancy, training provider, trade business or other service business where potential customers need to understand the offer and make contact. Look for a specific friction point:

  • Visitors cannot tell which service is right for them or what to do next.
  • A campaign sends people to a page that does not answer their question.
  • The mobile contact route is awkward, unclear or difficult to complete.
  • The page collects an enquiry, but the expected handoff has not been defined.

What we need from you

  • A clear service offer, intended audience and named person who can approve decisions.
  • Accurate business information, approved images and any genuine proof you have permission to use.
  • Authorised access to the current site, domain and relevant tools when the agreed work requires it; never send passwords through an enquiry form.
  • A named person to handle enquiries, agreed next steps and participation in review and acceptance testing.
No mystery handover

Agree the route before the build.

  1. 01

    Diagnose.

    Review the current page and enquiry route. Separate confirmed issues from assumptions and information still needed.

  2. 02

    Agree the scope.

    Set the deliverables, exclusions, responsibilities, costs, dependencies and acceptance checks before build work.

  3. 03

    Build and review.

    Develop the agreed pages and contact journey for review. Your nominated decision-maker checks the business facts, content and next-step wording.

  4. 04

    Test and hand over.

    Check the agreed journey with authorised tests, resolve acceptance issues and document access and responsibilities. Publication needs your approval.

What shapes the quote?

The scope matters more than the page count alone: existing-site condition, content preparation, design requirements, forms, integrations, migration, testing and handover all need assessing. We would separate the proposed build work from hosting, domain renewals, paid tools and optional ongoing support. There is no standard price promised here; the next step is to establish fit and an agreed written scope.

What stays separate?

Ongoing SEO campaigns, paid advertising, a CRM replacement, bespoke integrations, automated follow-up and continuing maintenance are not included unless expressly scoped. Hosting, domains and paid tools are identified separately in the proposal.

Before you decide

Your website questions,
answered plainly.

What changes, what stays yours and what needs agreeing before any work starts.

Do I need a new website, or can you improve the one I have?

Start with the fault, not the age of the design. A confusing service page or awkward contact step may justify a targeted repair. A replacement becomes a candidate when the existing setup cannot reasonably support the agreed requirements. We would check editing access, current structure and enquiry handling before recommending either route; neither is assumed in advance.

When is a landing page enough instead of a full website?

A focused landing page may suit one offer, one audience and one intended action, such as asking about a workshop. A wider site may be appropriate when visitors need to compare several services or understand the business in more depth. The decision starts with where visitors come from and what they need to decide, not a target number of pages.

Can I keep my current domain and business email?

Keeping them is the starting preference, not a reason to transfer everything. Before proposing any change, we would identify who controls the domain, where the site is hosted and how business email is managed. Any domain or hosting work needs an agreed change and recovery plan. Do not cancel an existing service or hand over account ownership simply to begin the audit.

Will the page work with our current CRM, booking tool or other systems?

We would assess the exact tools, account plans, access permissions and required handoff before confirming compatibility. List what information must move, where it should land and who should act on it. If the connection is unsuitable or unverified, the proposal should say so and discuss a simpler alternative or separately scoped integration. No tool connection is guaranteed by this page.

Who controls the website, accounts and editable files afterwards?

These arrangements should be explicit before work starts. The proposal would set out account control, the content and files handed over, editing access, third-party components and any conditions on transfer or reuse. It should also identify who handles renewals and how another provider could take over. Do not assume a design handover includes every account, subscription or source file.

What affects the price?

The scope matters more than the page count alone: existing-site condition, content preparation, design requirements, forms, integrations, migration, testing and handover all need assessing. We would separate the proposed build work from hosting, domain renewals, paid tools and optional ongoing support. There is no standard price promised here; the next step is to establish fit and an agreed written scope.

How long would the project take, and what could hold it up?

A schedule would follow the agreed scope and a check of the dependencies, rather than a blanket turnaround promise. Required access, approved copy and images, feedback, migration decisions and third-party work must be accounted for. Name one decision-maker and identify missing inputs early. If a dependency changes, the delivery plan needs reviewing rather than quietly assuming the original dates still apply.

What happens after someone submits a form?

That path is part of the scoping conversation: what is collected, where it is recorded, who is notified, who owns the next action and what the visitor is told. Agreed testing should check receipt at the destination, not just the success message. Failure handling and an alternative contact route need defining too. CRM automation and follow-up sequences are separate unless the proposal expressly includes them.

Does the website include SEO or a promise to rank on Google?

The build can include agreed foundations such as page titles, descriptions, internal links and discovery checks. That is not an ongoing SEO campaign, and we make no promise of indexing, a Google position, AI recommendation or enquiry volume. If visibility is the main constraint, it needs its own assessment, scope and measurement plan rather than being implied by a new website.

Who looks after the website once it is handed over?

We would agree that before launch. The handover should identify responsibility for content edits, form checks, software updates where applicable, backups, renewals and fault reporting. Any continuing support needs a defined scope, contact route, response expectations and cost. A completed build does not mean unlimited maintenance is included; you can assess a support arrangement or a handover to your nominated operator.

A useful next read

Website problem or follow-up problem?

Use the seven-check diagnostic before commissioning a rebuild.

Read the draft guide →

If enquiries already arrive but stall afterwards, explore enquiry response systems.

Keep moving

Explore the service route.

Move to the previous or next service, return to the services hub, or go back to the main landing page.

Find the right first fix.

Tell us what you want the website to achieve and where the current journey feels uncertain. The audit is the starting point for deciding whether a repair, a new page or a different operational change is worth scoping.

Request auditOnline or in person, by arrangement.